Maybe it's a bit pretentious of me to call it a "logo study" since I'm no designer, but I AM analyzing a logo (in my own way, for what it's worth).
Anyway, Valerie was perusing furniture upholstery choices on the website for The Momentum Group yesterday, and I couldn't help but notice how pleasant their logo and brand name are:
The two things that stand out most are perhaps the most obvious. First the symbol, shaped as a modernistic line drawing of a ball of yarn, contains a subtle "M" within its confines. Second, the brand name is rendered in one of my favorite typefaces, Gill Sans.
Quite a nice effort, I think, though I can't seem to find anything about who designed it (I'll assume for now it was internal).
Anyway, Valerie was perusing furniture upholstery choices on the website for The Momentum Group yesterday, and I couldn't help but notice how pleasant their logo and brand name are:
The two things that stand out most are perhaps the most obvious. First the symbol, shaped as a modernistic line drawing of a ball of yarn, contains a subtle "M" within its confines. Second, the brand name is rendered in one of my favorite typefaces, Gill Sans.
Quite a nice effort, I think, though I can't seem to find anything about who designed it (I'll assume for now it was internal).