There was no major for web design at Virginia Tech while Ross attended, so he chose math in an effort to keep himself interested. It also afforded him more time to watch his beloved Hokies football. Tired of working for other people after college, Ross and his friend, Scott Pharr, started their business so they could be their own bosses. Out of this environment, Ross created RVANews – a publication of broad scope that covers news, events, and editorial content in and around the Richmond area. Ross maintains the website in addition to contributing a portion of its written content.