Pet Peeve: Σ Abuse

I dunno how many times I've seen the following on t-shirts, TV shows, or ANYWHERE, really:


And we're all supposed to chuckle because we see letters which are clearly not capital "E" but still bear a passing resemblance. I guess it's also supposed to reinforce the Greek-ness (Greekiness?) of something, too, whether a fraternity t-shirt or the title for My Big Fat Greek Feel-good Movie of the Year.

This twists the proverbial knickers because the letter in question isn't pronounced like an "E," it's pronounced like an "S". SIGMA is the Greek letter for "S". EPSILON is the Greek letter for "E" (though not necessarily pronounced like our long "e") but I guess "GREEK" just looks too, well...English.