Tomorrow I return to work after a nearly 2.5 week absence. I also start my second semester of business school. I’m not excited about going back to work at all, but truth be told I’m rather tentative about my first class of the week, too.
I’m trying very hard not to be cynical about things – after all, I was loathe to take an accounting class but ended up loving the course because of a fantastic teacher – but this is a bit different. It’s a course on marketing. And one of our books is about “leveraging social media.” Be still my lunch.
What I’m worried about is that we’ll spend a significant amount of time hearing about how “social media” is a magical nebulous tool that all businesses must learn to harness lest they fall perilously behind their competition. I’m afraid my classmates will leave the course believing that they need a Facebook page or Twitter account for their entrepreneurial endeavors. I’m afraid it will be more Comcast than 37 Signals.
I’m afraid it will further contribute to the sour image many have about MBAs, especially in the web-centric side of the IT community.
But what do I know? This is likely just anxiety, and I hope to be terribly wrong. I hope if, unfortunately, my expectations are even halfway met, that I will see it as an opportunity to research sound material for classroom discussion. I’ll start to get a better sense of this tomorrow evening, I suppose. Until then…