City Screens

Continuing my unintentional string of movie-related posts, I have some more details by way of Richmond BizSense about the eventually-to-open Movieland theater on Boulevard…

What I’m most interested/concerned about is the notion that they’re looking to create an “upscale” movie experience with beer, wine, and no pre-movie ads. That lack of ads spell higher ticket prices in my mind (we’ll see), and should help determine whether movie-goers prefer low prices over ad-free cinema.

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