Anyway, Valerie was perusing furniture upholstery choices on the website for The Momentum Group yesterday, and I couldn’t help but notice how pleasant their logo and brand name are:
The two things that stand out most are perhaps the most obvious. First the symbol, shaped as a modernistic line drawing of a ball of yarn, contains a subtle “M” within its confines. Second, the brand name is rendered in one of my favorite typefaces, Gill Sans.
Quite a nice effort, I think, though I can’t seem to find anything about who designed it (I’ll assume for now it was internal).