Logo Study: The Momentum Group

Maybe it’s a bit pretentious of me to call it a “logo study” since I’m no designer, but I AM analyzing a logo (in my own way, for what it’s worth).

Anyway, Valerie was perusing furniture upholstery choices on the website for The Momentum Group yesterday, and I couldn’t help but notice how pleasant their logo and brand name are:

momentum group logo

The two things that stand out most are perhaps the most obvious. First the symbol, shaped as a modernistic line drawing of a ball of yarn, contains a subtle “M” within its confines. Second, the brand name is rendered in one of my favorite typefaces, Gill Sans.

Quite a nice effort, I think, though I can’t seem to find anything about who designed it (I’ll assume for now it was internal).

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