Helvetica is a documentary of the highest order in that it could draw you in even if you had no interest in typography. The film opens with a bombardment of examples illustrating (ahem) the typeface’s ubiquity. We see logos, signage, brochures, print media, and a host of other familiar uses of the venerable Helvetica. The movie continues with interviews of prominent (and some legendary) graphic and type designers loosely narrating the history and evolution of Helvetica’s use, often sharing pride, wonder, and occasionally disdain. Join the fascinatingly informative content with an excellent score (primarily by El Ten Eleven) and wonderfully framed shots and you have a fine film indeed.
I plan to buy this. Check it out if you haven’t already.