Site icon Daniel Warshaw

Identity Crisis at Xerox

Ah, the iconic Xerox logo…40 years old, and still conveys a strong identity of technology in the realm of the printed word.

Until today. BEHOLD! Before you is Xerox’s new dull identity, conveying something more like, “Hi, we’re an upstart Silicon Valley tech firm in 1997 with no business plan! Would you like to buy some stock?”

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