Site icon Daniel Warshaw

All the Hype Money Can Buy

So it’s crazy how much hype there is around the iPhone – and even the word, “hype” seems to be a buzzword around the media these days.

Of course Apple is advertising, but sheesh, it’s certainly more the media building this launch up and doing most of Apple’s advertising for them, gratis.

I think the word, “hype,” however, is a but understating given the sheer saturation of iPhone stories this week. It feels more like a palpable mania. Every little nugget of details that releases sends the media in to a tizzy and Apple, Inc.’s stock price into wild fluctuations. Just wait until the first official reviews come out around 9 pm this evening…oof.

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