As I got off the interstate this morning on my way to work, I pulled up behind, then beside a city bus covered in an ad graphic. Nothing peculiar about that in general, except this bus was wrapped to look as if it was driving in the opposite direction. The back of the bus was made to look as if there was a front windshield with the driver and a marquee that read, “Life comes at you fast”, and along the side, you could see “windows” with terrified or at least worried passengers staring out. Below the windows you could see the Nationwide logo.
Pretty clever, boys. Pretty clever.